We Are
"If you're grateful, you're happy."
What We Do
Yes, we are in the business of selling high-quality Gr8ffvl products. But... What we really do is bring the umbrella to the people in the rain, and also help those already living in sunshine to shine even brighter. The business we're really in is bringing brighter days through grateful living.
We're On A Mission
When you're grateful individually, you're life dramatically improves. When we're grateful together, we become a positive force for good that can make a real dent in the universe. We're here to build a community and a movement to help make the world a better place through individual and communal gratitude.
Giving Back
10% of all profits go into the nonprofit we are currently building. We want to give back, but so many charities give so little of their contributions to the people that actually need it. So, we're building our own nonprofit to ensure as much money put into the nonprofit as possible goes to the people it's designed to help.
How We Got Started
Early 2025 Justin Keller had a big idea: to pave the way for positive mindsets and grateful lifestyles through environmental priming on a large scale.
By creating a gratitude associated brand and developing high-quality products we all use on a daily basis, we're able to help people prime their environments to be grounded in gratitude, love, light, and goodness throughout the day, without having to take time out of their day to journal gratitudes, or set alarms, or place grateful sticky notes all over the house like Justin used to do lol!
We can naturally settle into a grateful lifestyle and a grateful mindset by bringing gratitude to the forefront of our minds with awesome products we use every day.
When we're grateful alone, we change our lives. When we're grateful together, we change the world.
